The search is officially over...
Modest fashion continues to gain exposure as designers carve out their place in the wider fashion world. With demand on the rise, both designers and influencers worldwide are working to meet the growing need for modest wear. Timeless, elegant and of course, modest, these designers know what every hijabi needs. While not just ticking boxes, modest fashion is bridging a gap in the modern fashion industry, stepping over boundaries like never before. Here are 8 modest fashion brands we're following right now and that are deserving of a space in your wardrobe.
Modest Fashion Brands
1. Anatomi
Anatomi is a luxury, modest fashion brand, designed for the 'moving eye'. The brand built its foundation on the mere concept that everything is Art, not only through appearance, but its inward significance. It's the very concept that beauty doesn't only reside in how you look, but who you are on the inside. Every one of their pieces is designed with utmost creativity and inspiration, making every woman who buys their designs not only look their best, but feel even better. From timeless dresses to classic daywear, Anatami is a brand you don't want to skip over. (p.s. they sell matching mummy and mini sets).
2. Summer evenings
Created by Summer Albarcha, Summer Evenings has become one of the most well-curated brands in the modest fashion world. Stemming from a place of lack, Summer Evenings flourished into the brand it is today, meeting the needs of every modest and hijabi girl out there. Her exquisite style and eye for fashion, Summer was able to transform a brand that started as eveningwear into a legacy found in many girls' wardrobes. If you're looking for the perfect evening gown or an outfit for your next travels, Summer Evenings designs with you in mind.
3. MUZA
For the girl who wants to look like she walked out of a classic film, Muza is a brand that not only transcends trends but has a keen eye for timeless fashion. Transforming simple pieces to extravagant ones, Muza is notorious for its exclusive pieces and individuality. For the high-value woman who knows what she wants and how to get it, you'll be sure to find Muza pieces in her wardrobe. Their latest winter collection definitely aims to please, and please they did. Impatiently waiting for their next collection, you'll want to save them in your bookmarks folder for your next shop.
4. BATUL THE COLLECTION
Designed by the modest influencer, Batul Bazzi - Batul The Collection is an extension of her existing personal brand, where she shares her love for modesty and fashion through her elegant pieces. Where each piece is designed with you in mind, Batul The Collection specialises in effortless styling, from maxi dresses to feminine co-ord sets. Her latest collection features flowing maxi dresses adorned with delicate floral embroidery and soft pastel hues - an ideal choice for the Australian spring season.
5. fARES
A modest fashion brand created on the foundation of high-quality and effortless pieces without compromising on style. Jasmine Fares and Dawoud Harb, the founders behind this brand, started as a one-operation team from their basement. While handling all the business operations themselves, their business soon flourished into the successful brand it is today. For the ladies looking for elevated casual/day wear, Fares is a brand you want to be following.
6. ZAHRAA
Zahraa The Label, founded by Zahraa Berro Ali herself, launched her fashion line in 2020, aiming to fill a gap in the market of high-quality modest fashion. What started with just hijabs has exponentially flourished, including a full range of day and evening wear. Although Zahraa initially began using a fast-fashion model, stating "it's what we knew", she couldn't ignore the "mounting evidence of fast fashion's devastating environmental and social impact". Eventually, she decided to gradually evolve into a brand that's committed to slow, sustainable fashion. From the aesthetic of her brand marketing to the pieces themselves, Zahraa The Label needs to be at the top of your list for your next shop.
7. HAYA & I
Founded in Australia by best friends Halima and Yasmine, who share a passion for art, fashion, and modesty, the duo took a leap of faith in launching their own modest fashion brand, making a name for themselves in the industry. Their designs are timeless, minimal yet multifunctional, created to transcend trends and mark their territory in your wardrobes. If you’re searching for timeless, capsule pieces, Haya & I offers designs made to suit every season and occasion.
8. AZRA THE LABEL
An elevated brand that stands to define modest fashion: "fluid, powerful and self-defined". Azra The Label crafts each piece in-house with a focus on refinement and quality, creating timeless designs made to last. The aura of their brand is minimal yet conveys an underlying tone that's not just impactful but powerful - just like their designs. Although I only discovered this brand recently, it was an instant follow. We all need to keep an eye out for their upcoming collections.